Marketers need to keep four retail trends in mind while gauging the post-pandemic shopping habits of consumers. They shouldn’t underestimate the power of digital influence. Google reported that 70% of shoppers purchased from a label after watching a YouTube video and found new brands. Consumers make purchases from ethical and socially responsible brands. Shoppers prefer the convenience of curbside pickup and same-day delivery options. Lastly, unpredictability and rediscovery is the key to shape these habits.

Amazon Live creator app, a live streaming shopping app, pulled thousands of dollars of investment this year. The Amazon Prime Day sales surpassed Black Friday’s sales by 52%. Amazon recruited famous YouTubers and content creators to sell their products via live streaming.  As a result, the e-retailer saw sales grow in astronomical numbers. Many ad agencies and brands were intrigued by the growing sales of Amazon Live, but the adoption of its streaming app idea is still low and the firms are sticking to conventional promotional strategies.