June 28, 2021 | GroceryGeniuses Blog

Kmart Australia partners with content creators to reposition its brand without financial compensation

GroceryGeniuses June 28, 2021

Kmart Australia is partnering with content creators on Instagram to promote a new image of its brand. As part of the “gifted for review” program, the retailer sends its products to content creators for promotions and showing DIY hacks. The influencers happily promote the brand they love for free and no monetary remuneration is paid. Former McDonald’s executive reinvented Kmart from a frumpy discount retailer into a dandy store. It is said to be one of the most expensive, time-consuming and successful rebranding journeys of an Australian brand.

Food startups grab consumers’ attention by teaming up with Pop-up Grocer

GroceryGeniuses June 28, 2021

Food and beverages startups are opting for the innovative idea of Pop-up Grocer to promote new products due to limited human contact during the pandemic. The travelling retail grocer collaborates with startups after scrutinizing the quality and appearance of their offerings. The grocer selects startups based on two criteria: a sensational story or a unique and visually pleasing brand approach, ingredients or product. The pop-up stores are decorated aesthetically and offer different sections of grocery items, bakery and deli products.

Didi Global Inc. targets US$60 billion valuation in its NY stock exchange debut

GroceryGeniuses June 28, 2021

Didi Global Inc., the largest Chinese ride-hailing firm, is gearing up to close investor order books for its US initial public offering (IPO) to target a valuation of more than US$60 billion. Didi is likely to set a price range of its American Depositary Share (ADS) from $13 to $14 and plans to offer 288 million of such shares in the IPO. The company might sell an extra 43.2 million shares to raise an additional $605 million.

GRAB and Hyundai team up to encourage EVs adoption in South-East Asian countries

GroceryGeniuses June 28, 2021

GRAB, a transportation and delivery firm, and Hyundai Motors group are teaming up to encourage electric vehicles in Vietnam, Singapore and Indonesia. The firms will aid Grab drivers and delivery persons in adopting EVs and reducing “range anxiety” about reaching a destination. Grab aims to augment its EVs adoption efforts to ensure reduced carbon emission. This measure will reduce Grab drivers downtime while they wait to collect food from Grab’s cloud kitchens.