Global News and Digital
Insights for the Food and Grocery Industry

June 10, 2021

Hy-Vee, Google Cloud become partners to augment grocer’s digital services

GroceryGeniuses June 10, 2021

Hy-Vee has entered into a multi-layer partnership with Google Cloud to augment its in-store and online digital offerings. Google Cloud will help support the grocer’s digital nutritionists services, let customers shop easily while using the Hy-Vee Aisles Online program and assist them to schedule online COVID-19 vaccination appointments. The tech firm will use algorithms for predictive shopping carts. Through localized information and features, Hy-Vee will provide its shoppers with a digital shopping experience that is convenient, simplified and personalized.

Fareway grocer has partnered with GrocerKey Retail Media Network

GroceryGeniuses June 10, 2021

Fareway Stores Inc., a growing Midwest grocer, has now joined the GrocerKey Retail Media Network, a white-label tech firm. Through this partnership, GK Media Network would help growing retailers like Fareway generate incremental revenue, and let brands and sponsors engage target customers through media. The tech firm offers GrocerKey-managed services to meet business objectives and aid partners in better decision-making during advertisement campaigns. GK also equips its partners with data-driven automated product recommendations and cross-channel media for greater customer engagements.

Hy-Vee, Google Cloud become partners to augment grocer’s digital services

GroceryGeniuses June 10, 2021

Hy-Vee has entered into a multi-layer partnership with Google Cloud to augment its in-store and online digital offerings. Google Cloud will help support the grocer’s digital nutritionists services, let customers shop easily while using the Hy-Vee Aisles Online program and assist them to schedule online COVID-19 vaccination appointments. The tech firm will use algorithms for predictive shopping carts. Through localized information and features, Hy-Vee will provide its shoppers with a digital shopping experience that is convenient, simplified and personalized.

Fareway grocer has partnered with GrocerKey Retail Media Network

GroceryGeniuses June 10, 2021

Fareway Stores Inc., a growing Midwest grocer, has now joined the GrocerKey Retail Media Network, a white-label tech firm. Through this partnership, GK Media Network would help growing retailers like Fareway generate incremental revenue, and let brands and sponsors engage target customers through media. The tech firm offers GrocerKey-managed services to meet business objectives and aid partners in better decision-making during advertisement campaigns. GK also equips its partners with data-driven automated product recommendations and cross-channel media for greater customer engagements.

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The global food and grocery retail industry is expected to surpass $17T by 2027, expanding at an annual rate of 5%. During this time, digitisation is set to transform the entire food value chain from farm to fork. Our weekly newsletter covers innovations and disruptions in food and grocery industry.

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