April 14, 2021 | GroceryGeniuses Blog

Trax, a retail tech firm, raises $640 million to roll out Retail Robots

GroceryGeniuses April 14, 2021

Southeast Asia’s highest-funded agrifood tech startup, Trax, secured an investment worth $640 million from Japan’s Softbank and US-based investor BlackRock. This investment will help empower its team, stretch market leadership, and automate its partners’ retail stores to grow as a firm. The retail tech startup was founded in Israel and is now headquartered in Singapore. It offers machine learning, automation and robotic technology to empower retailers.

Dunkin’ launches 41 new vegan donut flavours in its European outlets

GroceryGeniuses April 14, 2021

Dunkin’ has rolled out 41 new doughnut flavours in Belgium. These doughnuts are the perfect choice as a sweet treat as they are vegan-friendly. The fast-food chain has also added oat milk Lattes to its menu to complement the vegan doughnuts. The flavours include Lotus sensation, creamy raspberry, banana rainbow etc.

Canada to welcome the world’s largest vegan digital marketplace, Vejii

GroceryGeniuses April 14, 2021

Vejii has launched its wide range of vegan and plant-based offerings in Canada. The plant-based digital brand will serve about 2.3 million vegetarians and 850,000 vegans in the country. The products to be offered will be a mix of dairy, plant-based meat, and seafood.

Forager launches its first dairy-free ice cream made from Cashew milk

GroceryGeniuses April 14, 2021

Forager Project, a firm offering plant-based products, introduces sweet somethings for vegan consumers. It has introduced its dairy-free ice cream made from organic cashew milk. Forager is currently offering five flavours: Vanilla Bean, Cookies & Cream, Bitter Chocolate, Salted Caramel and Mint Chip.

Impossible Foods launches its plant-based meat advertising campaign “We Are Meat”

GroceryGeniuses April 14, 2021

Impossible Foods has launched plant-based meat products to target meat-lovers. It ran its first ad from its campaign named “We Are Meat” on television, as well as on social media apps and digital platforms. The campaign has five short ads featuring scrumptious Impossible meaty burgers. The brand’s idea is to replace traditional meat technology with plant-based genetic technology. These efforts will preserve livestock without compromising on quality, taste and nutrition.

Online retailers successfully amplify digital efforts through personalized grocery shopping

GroceryGeniuses April 14, 2021

The Hartman Group, a research and consulting firm, highlighted that consumers have shifted to personalized shopping. This trend arose after shoppers exhibited a keen focus on achieving health and wellness goals. Despite the supply chain disruptions faced during the pandemic, online grocers such as Thrive market and Sifter aligned their products with consumer lifestyles and prospered. These retailers adopted technology tailored to meet new medical, dietary, and lifestyle choices of today’s consumer.

Southeastern Grocers begins to yield 200 million digital coupons and offers

GroceryGeniuses April 14, 2021

Southeastern Grocers has partnered with marketing and media specialist Eagle Eye Solutions and Neptune Retail Solutions. Both of the marketing specialists will be working closely to create an integrated omnichannel ecosystem. SEG will generate more than 200 million digital coupons and Eagle Eye Solutions will use its sales data to load coupons in the customers’ mobile wallet. The digital offers will be redeemed automatically during checkout.