Kroger is expanding its digital reach and intends to tap more geographical areas like Florida. Kroger will use technology, economies of scale, and retail media to whittle down costs and maximize profit on increasing digital orders. Automated sheds in Ocado will start fulfilling orders this year whose capacity on average is equivalent to 20 stores. Advanced technology and a digital supply chain will be implemented to maximize the shelf life of Kroger’s Fresh produce.

Tops Friendly Markets partners with Inmar to use its AI retail Cloud digital solutions suite. Through Inmar’s platform, the regional grocer will drive targetable media and advertising business for its suppliers. Inmar has integrated ads and online promotions into vendor media campaigns to increase in-store and online sales for Tops Markets.