GMO research recently conducted a survey on the adoption and usage of health & wellness apps in 5 Asian countries: Malaysia, Indonesia, Japan, Korea and Thailand. Malaysia has the highest penetration at 100% of respondents, followed by Korea at 68.3% and Thailand at 66.8%. Sports and fitness activity tracking, diet and nutrition, and Covid-19 tracking are the most used wellness app categories.

South Korea ranks as the world’s third largest market for online food services, topped only by China and the United States, as per Euromonitor. Covid-19 has added nearly $4B surge of new orders leading to a boom in jobs for delivery riders. Baedal Mijok app, owned by Woowa Brothers, is one of the largest players in the market. Other players include Coupang Eats, operated by SoftBank, and Barogo, which is fast becoming a key player in last mile delivery.