Grocery is now the best performing category in UAE’s online shopping universe
In 2019, online grocery was worth just $300M out of total online sales of $3.5B in UAE. In 2020, online grocery sales were forecast to cross $1B mark, which would be approx. 20% of the country’s total online sales of $5B. The key drivers for this shift include the impact of Covid-19, streamlined delivery times by online grocers and increased choice with new entrants in the market.