February 4, 2021 | GroceryGeniuses Blog

Global News and Digital
Insights for the Food and Grocery Industry

Groceries help Meituan grow into third most valuable internet company in China

GroceryGeniuses February 4, 2021

Online grocery is booming in China. Meituan runs a Super App that offers Chinese consumers option to purchase fresh food, groceries and household items, as well as other services such as meal delivery, hotel, taxi and restaurant bookings. It also allows community-buying, a fast growing niche in Chinese market, where people band together to buy groceries at better prices.

Kellogg online sales now represent about 9% of its global revenue

GroceryGeniuses February 4, 2021

As consumers eat more at home and order groceries online, Kellogg is starting to notice a massive shift in its digital sales, which are now growing at two to three times what it was before the pandemic. Kellogg’s eCommerce strategy comprises selling via third-party websites such as Amazon, Walmart as well as B2B Commerce allowing grocers to order wholesale stock online. Kellogg has also been piloting direct to consumer meal service in partnership with Deliveroo.

Groceries help Meituan grow into third most valuable internet company in China

GroceryGeniuses February 4, 2021

Online grocery is booming in China. Meituan runs a Super App that offers Chinese consumers option to purchase fresh food, groceries and household items, as well as other services such as meal delivery, hotel, taxi and restaurant bookings. It also allows community-buying, a fast growing niche in Chinese market, where people band together to buy groceries at better prices.

Kellogg online sales now represent about 9% of its global revenue

GroceryGeniuses February 4, 2021

As consumers eat more at home and order groceries online, Kellogg is starting to notice a massive shift in its digital sales, which are now growing at two to three times what it was before the pandemic. Kellogg’s eCommerce strategy comprises selling via third-party websites such as Amazon, Walmart as well as B2B Commerce allowing grocers to order wholesale stock online. Kellogg has also been piloting direct to consumer meal service in partnership with Deliveroo.

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Curated News and Digital
Insights for the Food and Grocery Industry

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