Matt Smith, COO of Grocerist, emphasises the importance of independent grocers enabling online acceptance of SNAP and other government assistance programmes. Despite the loyalty of SNAP shoppers and their increasing shift towards online shopping, only a handful of stores currently accept SNAP online. Smith highlights the availability of new technology, provided by the USDA and its partners, that simplifies the integration process. He urges grocers to explore these options, as online SNAP acceptance opens up an essential revenue channel and enhances customer loyalty. With advancements in technology, smaller grocers can now compete with industry giants by implementing affordable and scalable e-commerce platforms. The article encourages grocers to prioritise an omnichannel strategy and seek e-commerce providers that support multiple alternative tenders online.

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