Rodney McMullen, the CEO of Kroger, shared how its obsession with serving customers well is driving success for the retailer. Many grocers are currently finding it difficult to absorb the inflation and supply chain woes and offer quality products at affordable prices. Kroger enjoyed an earning boost during the COVID-19 period. Digital sales of the retailer increased 105% on a two-year stack, and net income at Kroger totalled $566 million. Total firm sales were $33 billion for the period, as compared to $30.7 billion for the same time last year. McMullen detailed that consumers love to showcase their cooking skills which they honed during the pandemic. They continue coming back to the stores to stock their grocery cupboards. Gary Millerchip, Kroger’s CFO, shared that the grocer is increasingly investing in strategic precedences. Kroger will involve innovations, tech, and partnerships to expand its food business. It will leverage valuables, including retail data, retail health, personal finance and fuel, to grow. The retailer will invest free cash flow to drive net earnings growth and diversify its business model.

Full story: ProgressiveGrocer