Schnucks Markets and Every True Tiger Brands (ETTB) have joined forces to launch an exclusive line of Schnucks products featuring student athletes from the University of Missouri. This collaboration takes advantage of the new Name, Image, and Likeness (NIL) rules that allow college athletes to be compensated. The partnership kicks off with the introduction of “Pizza With the Mizzou Crew,” a frozen pizza featuring Tigers defensive stars. Schnucks plans to introduce a new frozen pizza variety every two months, highlighting different in-season Mizzou student athletes. The products may expand to include branded ice cream, candy, snacks, coffee, and cookies. This collaboration allows customers and Mizzou fans to support the university’s athletics while enjoying these products, conveniently available at Schnucks grocery stores.

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