In 2024, the grocery retail landscape is undergoing a transformative shift, with groundbreaking innovations poised to redefine consumer shopping habits and industry operations. At the FMI Midwinter Executive Conference, Plug and Play provided valuable insights into the dynamic food and beverage industry, highlighting the impact of technological advancements like AI and consumer demands for safety and transparency. The integration of omnichannel strategies, driven by beacon sensors and connected products, promises personalised shopping experiences. Advanced order fulfilment systems, including robotics and AI, streamline supply chains, ensuring timely deliveries. Personalisation emerges as a key driver of customer loyalty, with retailers leveraging data for tailored promotions and health-conscious offerings. The “phygital” shopping experience blurs the lines between physical and digital realms, while employee empowerment through technology enhances operational efficiency. Seamless checkout options, coupled with sustainability initiatives, further enhance the overall shopping experience, positioning those embracing these trends for success in the competitive market.