Walmart, Target, and Kroger intensify competition by enhancing same-day delivery services to attract shoppers, focusing on convenience alongside competitive pricing.
Target introduces a paid membership programme featuring free same-day home deliveries, while Walmart extends its same-day delivery window to mornings. Kroger credits home deliveries with driving over 10% of digital sales growth. These initiatives leverage brick-and-mortar proximity to customers, setting them apart from e-commerce giants. Membership programmes offer similar benefits, including free home deliveries with minimum purchase requirements. Retailers aim to offset delivery costs, gather valuable customer data, and enhance customer engagement. While these strategies address evolving shopping preferences and boost sales, retailers remain focused on value to appeal to budget-conscious consumers amidst economic uncertainty.
