A recent study published in the journal Public Health Nutrition shows three ways to reach health-conscious consumers. Researchers promote personalized shopping tools for consumers trying to lose weight or embarking on a fitness journey. Retailers need to highlight three tools to enhance the online shopping experience: A calorie-counting tool to calculate the nutritional goodness, a “healthy shopping” preference setting, and a healthy meal planner. These insights offer handy information to retailers looking for new ways to add value. A personalized and targeted online shopping experience is the way forward and helps boost product search.
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