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Private label gain traction as consumers turn to them amidst rising inflation

Inflation is constantly on the rise globally and has attracted consumers to private brands found in the grocery aisles. Carman Allison, a consumer behaviour expert for NielsenIQ, revealed that grocers need to focus more on margin-boosting private label brands even after inflation starts coming down. A McKinsey report shared that consumers don’t see private-label brands as quality or innovative products but rather inexpensive grocery alternatives. To increase the sales of private-label products, grocers can focus on four key areas, including quality, e-commerce, innovation and meeting consumer expectations. McKinsey further shed light on improving the private label strategy to retain loyal customers.

Full story: GroceryDive 

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