Business leaders and marketers are leveraging insights from the past three years to establish enduring business models aimed at enhancing the customer journey. A significant shift is evident, with 50% of businesses prioritising the development of robust customer experiences over the next five years. Consumer habits have evolved, with nearly 80% engaging in monthly online shopping. Recognising the need for enhanced experiences, retailers are blending the digital and physical realms through virtualization strategies. Phygital marketing, epitomized by QR codes, serves as a powerful tool in this evolution. These codes, known for their versatility, ease of implementation, measurability, and cost-effectiveness, bridge the digital gap and enable retailers to improve the in-store customer experience in various ways. From cashless payments to offering discounts, signing up for newsletters, sharing product videos, and enhancing social media visibility, QR codes facilitate engaging and efficient interactions, marking a critical shift in retail engagement strategies for a more digital-forward future.

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