Grocery e-commerce platform provider Mercatus has partnered with marketing technology company Eagle Eye to offer personalised and targeted digital promotions to its users. The collaboration aims to create seamless and tailored online shopping experiences, enhancing customer engagement and loyalty programmes. Mercatus plans to leverage real-time customer data provided by Eagle Eye to develop personalised promotional initiatives based on users’ preferences and shopping habits. The partnership reflects Mercatus’ commitment to providing its clients with cutting-edge solutions for revenue growth and customer relationship enhancement. Eagle Eye, known for its work with major grocery retailers such as Giant Eagle, Southeastern Grocers, Loblaw Cos., Asda, Sainsbury’s, and Tesco, is excited to bring its customer engagement solutions to Mercatus’ grocery clients, enabling deeper connections and capitalising on the evolving e-commerce landscape.

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