Many leading firms are now steering towards customization through data and the latest technology. Optimization of timing, content, data, design and offer become the key success drivers for brands to achieve customer-centric growth. The five crucial technology building blocks of Martech and data enablement are data, decisioning, design, distribution and measurement. Through data management, companies can build a dynamic audience. Decisioning can help them gauge customer behavioural analytics and make predictions based on the data. With the design block, firms can manage digital assets. The distribution block involves the agile test-and-learn program. This block also aids the relevant and consistent flow of content and experience for customers. Lastly, measurement involves estimating accurate, real-time data of consolidated performance through an automated dashboard.

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