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Kroger partners with Pacvue to extend its retail media business

Kroger Precision Marketing (KPM), the retail media arm of Kroger, has teamed up with Pacvue to expand its marketing business.The KPM solution package will now include video and connected TV (CTV) inventory to help partners access meaningful sales data from suitable customers. The solution would further include Magnite, OpenX, PubMatic, and Xandr tools for extended consumer intelligence. As CTV and video streaming gain traction, KPM’s tools would provide a competitive value proposition to advertisers.

Full story: GroceryDive

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