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Insights for the Food and Grocery Industry

Kantar reveals Lidl to be the best-performing retailer in the French market

The world’s leading data and research firm Kantar shared a recent report highlighting Lidl as the top-performing retailer in the French market from 16 May to 16 June 2022. The report further suggests that Lidl experienced an overwhelming number of shoppers visiting its stores (+784,000) and boosting its performance. The retailer increasingly spent on media (+21%) and it helped improve the brand image and increase consumer loyalty. Lidl boasts a market share of 8.1% in the region.

Full story: ESMMAGAZINE 

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