Instacart, the grocery technology company, has launched its largest back-to-school ad campaign, titled “You’ve Got This, Parents.” The campaign highlights how families can save time and effort using Instacart’s services, featuring prominent brands such as Babybel, Chobani, Lunchables, and more. The ad showcases Instacart’s grocery intelligence and AI-powered “Ask Instacart” search function for convenient school lunch preparation. The campaign spans multiple channels, including TV, social media, audio, and the Instacart App. Alongside the campaign, Instacart has reduced its annual Instacart+ subscription fee to $49 for new members, and it has introduced tax-free shopping on eligible back-to-school items in Texas and New Jersey. The company recently expanded its service to Alaska and accepts SNAP benefits across all states.

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