As supply chain challenges persist in 2023, grocers must prioritise stability and competitive advantage. Gartner reveals that 61% of organisations view technology as a competitive edge, emphasising investments in enterprise data and generative AI tools for procurement and supply chain functions. AI offers actionable insights, informed decision-making, end-to-end visibility, and reduced manual labour, enhancing overall supply chain resilience. McKinsey estimates generative AI’s potential impact at $2.6 trillion to $4.4 trillion annually across various use cases. Grocers should embrace AI, assess industry best practises, involve cross-disciplinary teams, and educate employees to ensure successful adoption. Those who implement AI for supplier discovery and intelligence are positioned for future success, while those who lag risk falling behind.