Ida, a French startup, aims to revolutionise supermarket and grocery store ordering systems for fresh produce through a $2.9 million seed funding round. Traditional order sheets lead to errors, causing food waste or shortages. Co-founder Mateo Beacco highlights the inefficiency of manual guesswork in reordering and proposes Ida, a tablet app utilising sales forecasting algorithms to guide orders accurately. Initially focusing on fruits and vegetables, Ida plans to expand to meat and fish. By creating a probabilistic inventory, it factors in sales scenarios, weather, seasonality, and competitive pricing for precise demand forecasts. Ida suggests orders based on optimisation algorithms, offering staff the chance to manually adjust. With an estimated 70–75% accuracy in its suggestions, Ida aims to streamline fresh produce management for supermarkets, potentially revolutionising the industry and reducing environmental impact.

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