AI is likely to revolutionise grocery shopping. Instacart, the grocery delivery company, said that it is developing an ‘Ask Instacart’ function in collaboration with Open AI. Carrefour, a French supermarket store, published its first-ever video addressing inquiries using ChatGPT in February. ChatGPT is a popular AI-driven conversation tool, with several use examples demonstrating ChatGPT’s tools responding to follow-up inquiries, rejecting unsuitable requests, and taking past context into account. Grocers have compelling reasons to enter this head-on for a variety of reasons. AI may assist grocers in the difficult chore of determining which items to propose to consumers based on their budget or dietary constraints, and the potential of technologies like ChatGPT and generative AI to customise content more widely might help grocers improve sales. Moreover, e-commerce platforms have been interested in investigating how they may integrate ChatGPT into their operations. Sean Turner, chief technology officer of supermarket tech firm Swiftly, believes ChatGPT improves grocery efficiency. Based on the quick product catalogue, nutritional statistics, and customer preferences, Brad Jashinsky, director analyst at research company Gartner’s marketing practise, feels that the supermarket industry’s use of AI makes sense.

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