Hitchcock’s Markets has achieved success with the deployment of eGrowcery, a white-label e-commerce platform, and AppCard, a data-driven customization engine and distributor of digital discounts to small grocers. The two solutions have collaborated to help existing and future retail customers retain and reward them through an improved digital experience. Hitchcock’s Markets’ e-commerce business increased considerably during the pandemic and had another surge when the company launched the EBT SNAP payment option for digital orders. These systems assist companies in personalising the buying experience by combining data to determine what motivates each transaction. AppCard’s comprehensive data and machine-learning platform enables shops to gain the confidence of their customers by providing effective rewards.

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