Grocery TV has released 32-inch digital displays for checkout lanes in select ShopRite grocery stores in the New York City area. The Austin, Texas-based tech company said it is installing more of its larger front-end ad displays, which give shoppers at checkout lanes a better view of brand and retailer messaging while reducing the perceived wait time. The screens are programmable and can target shoppers on a regional or national level. The company has run ad campaigns for companies such as AT&T, The Hershey Company, Pepsi and JPMorgan Chase. In mid-March, Grocery TV expanded its digital displays beyond the checkout lane to include all departments, such as pharmacies and customer service areas. The company has over 19,000 digital displays in operation in stores across the country.

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