Grocery store bars, like the one at Mariano’s in Chicago, have become popular destinations for a vibrant and diverse crowd seeking affordable drinks and a sense of community. Born out of economic necessity, these in-store bars offer customers a multifaceted retail experience, encouraging them to spend more time and money in the supermarket. The appeal lies in the combination of affordable prices, generous pours, and the opportunity for people to watch. Regular patrons often form friendships, creating a unique social atmosphere reminiscent of a neighbourhood bar or church. As sociologist Ray Oldenburg explains, grocery stores have the potential to serve as comfortable and familiar places where people can build connections and enjoy themselves.