Grocers in the food retailing industry are increasingly recognising the importance of artificial intelligence (AI) but face challenges in implementing it, according to findings from Incisiv and Wynshop. The State of Digital Grocery Performance Scorecard for May 2023 revealed that 83% of grocers discussed the AI tool ChatGPT at senior-level meetings, compared to 67% in February. However, only 74% actively sought new AI capabilities in their software requests for proposals (RFPs). Budget constraints, proof of performance, and infrastructure limitations were cited as the main obstacles to AI adoption. Meanwhile, consulting firm Accenture announced a $3 billion investment in AI and the expansion of its data and AI practise to support clients in leveraging the technology effectively. Solution providers are also introducing AI-powered tools, such as SimplyCodes’ ChatGPT plugin for finding coupons and deals.

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