Green Chef, a healthy meal kit providing firm, is adding more healthy yet mouthwatering meals to its menu. The meal-kit provider wanted to add more personalisation and flexibility for its subscribers. The food platform has extended its menu options from 9-12 to 24. Green Chef now allows shoppers to choose from the six meal preferences within its full menu. Moreover, consumers can mix and match different meals to add a multiplicity to their daily meals. The brand offers keto, vegan, vegetarian and pescatarian-based meals to health-conscious shoppers. Green Chef is a meal kit delivery service provider that began operations in 2014 in Boulder, Colorado. The German brand HelloFresh acquired Green Chef in 2018.

Full story: ProgressiveGrocer