Foodland Super Market Ltd., Hawaii’s oldest and largest grocery chain, has partnered with CitrusAd to launch its first retail media network. By combining its first-party customer data with CitrusAd’s relevancy algorithm, the grocery chain aims to connect shoppers with their favourite brands. The CitrusAd technology enables brands to engage with Foodland customers, leading to improved returns on ad spending. Moreover, brands can manage multiple retail media campaigns across various chains through CitrusAd’s GroceryOne hub technology. Foodland is committed to enhancing shopping experiences for its customers by utilising CitrusAd’s retail media platform to personalise shopping experiences in real-time, leveraging privacy-protected, first-party data. Founded in 1948, Foodland operates 31 locations across four Hawaiian islands under three banners: Foodland, Sack N Save, and Foodland Farms.

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