DoorDash introduced their new campaign, “We Get Groceries,” during the 2023 Super Bowl. DoorDash’s vast grocery variety of local and national favourites, best-in-class service and flexibility, and discounts for DashPass users are highlighted in the campaign. “This new creative platform puts a new spin on the work we’ve been doing to broaden the perception of DoorDash as more than restaurants and to spotlight the selection and value that our grocery category offers,” said DoorDash’s chief marketing officer, Kofi Amoo-Gottfried. DoorDash has released a new commercial featuring three well-known chefs: Matty Matheson, Raekwon The Chef, and Nickelodeon’s stop-motion-animated Tiny Chef. “We Get Groceries” was developed in collaboration with The Martin Agency and Superette, DoorDash’s in-house creative studio, and will be accessible on television, in-app, paid internet, out-of-home, activations, radio, and other platforms from February through June. In other DoorDash news, the firm just announced a new interface with GasBuddy that allows Dashers to locate the cheapest gas in their region.

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