In the food and drink sector, the drive for digital technologies to improve market efficiency is at its highest, with many FMCG grocery manufacturers facing supply pressure and retailers coming under supply shortage. As a result, it is becoming clear to all that effective communication between manufacturers and retailers is critical to ensuring that products are delivered to market on time and at the right price.
Related: FMCG prices witnessed an increase of 6.9% across Europe in April 2022
With traditional supply chain management solutions struggling to meet this challenge and the increasing market expectation of a digital mode of trade, many are looking towards digital solutions that can take control of this process and ensure that everything runs smoothly.
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