The meat industry is experiencing a transformative shift with the adoption of digital printing and smart packaging technologies. By leveraging these capabilities, meat processors, retailers, and consumers are benefiting in numerous ways. Digital printing enables cost-effective mass production of high-quality images on flexible packaging materials, leading to faster graphics preparation, reduced lead times, and smaller minimum order quantities. The integration of smart packaging allows for unique serialised product codes on each package, enabling track-and-trace benefits throughout the entire supply chain. Consumers experience a more engaging and interactive shopping experience by accessing information such as recipes, sourcing details, and sustainability claims through QR codes. Additionally, digital packaging enhances operational efficiencies by identifying and addressing quality issues and supply chain inefficiencies. Overall, these advancements are reshaping the meat packaging landscape and improving the industry’s safety, sustainability, and customer experience.

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