Once customers realised that offline shops had closed during the epidemic, Gopuff, Getir, and Gorillas all gained notoriety. Companies like Zepto were founded as a result of investors looking for the next company to invest in. Even established paywall providers, such as Big Basket, had to adapt to provide in 10 to 20 minutes. The last mile expenses make a substantial contribution and might be one of the main areas of attention for achieving profitability. Delivering more orders per hour would lower the cost of the last mile, enabling rapid commerce businesses to boost their net margins. Batching deliveries and raising the order turnaround time (TAT) for clients from 10 minutes to 15 minutes or more are the only ways businesses may do this. The cost of selecting and packaging may be decreased by rapid commerce players with the correct automation solution. Automated picking systems improve accuracy and productivity, two factors that are essential for online fulfilment. As opposed to manual processes, automated solutions can help a firm save money on real estate rental expenses by making use of vertical space that is often underused or nonexistent. Delivery times and costs would be further lowered by a fleet of robots that would choose the best route for a number of goods.

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