DoorDash, the leading US food delivery service, is exploring ways to improve customer experiences through an AI-based chatbot called DashAI. The system aims to streamline the ordering process and offer personalised restaurant recommendations, potentially giving DoorDash a competitive edge. Currently in testing in select markets, DashAI allows customers to interact via simple text prompts, using AI to understand preferences and provide relevant dining options quickly and conveniently. With the success of AI-powered systems like OpenAI’s ChatGPT, tech giants such as Apple, Google, Microsoft, and Amazon have been investing in AI to enhance their services. By leveraging AI technology, DoorDash aims to offer a more curated and user-friendly food-ordering experience, solidifying its position as a dominant player in the US food delivery market.