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Consumers love the organic products found on Kroger’s shelves

Kroger is known for its wide range of natural and organic products, and consumers love to put them in their carts. The retailer’s exclusive Simple Truth brand is ranked as the largest organic brand in the world. Kroger knows that organic and natural products that are free from preservatives are crucial to consumers, especially the millennials. The company keeps improving its omnichannel shopping streams to offer a seamless shopping experience. Kroger also cares for the price-sensitive consumers looking for tastier options. It integrated natural and organic sections in the stores to help shoppers execute better comparisons. Kroger Precision Marketing group at 84.51° creates mindful campaigns and increases in-store signage to highlight natural and organic products.

Full story: ProgressiveGrocer 

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