Circana, formerly known as IRI and The NPD Group, has introduced AlwaysOn Analytics, a real-time data analysis solution that offers immediate and actionable insights through advanced algorithms. Accessible through Circana’s Unify+ software, AlwaysOn Analytics enables clients to make informed decisions promptly in today’s highly competitive business environment. The solution aims to redefine analytics by providing six apps for different purposes, including Price sensitivity for pricing decisions, Price Opportunity for revenue growth opportunities, Price Monitoring for compliance monitoring, Incrementality Analysis for faster strategy updates, Commercial Spend Optimisation for investment allocation optimisation, and Inflation Monitor for evaluating pricing strategies. Additional capabilities will be added in the fourth quarter of 2023. AlwaysOn Analytics allows businesses to harness the power of data, delivering precision, speed, and scalability when critical decisions are made.

Read more from Progressivegrocer