Andy Harig, Vice President at FMI, The Food Industry Association, underscores the escalating importance of forging sustainable supply chains within the food industry. He highlights four pivotal factors propelling this shift: supply chain disruptions stemming from climate change, consumer expectations for value-aligned chains, evolving governmental regulations, and the influence of financial entities pushing for sustainability. Harig acknowledges the complexity of meeting diverse consumer preferences, advocating for transparent efforts as companies strive to align with varied values. Emphasising the trust-building nature of consistent openness, he stresses the necessity for businesses to engage in internal evaluations, collaborate with suppliers, and adopt measurable ESG goals, while anticipating the evolution towards a future where sustainability evolves from a business imperative to a crucial necessity. However, he notes persistent challenges in establishing unified metrics and assessing investments, particularly within sectors operating on minimal profit margins.