Beyond Meat has exciting news about an expansion project to share with its Japanese consumers.
The plant-based meat firm has teamed up with United Super Market Holdings (USMH), Japan’s biggest grocery store holding company. The distribution and development partnerships were announced at the SKS Japan conference held in Tokyo. Beyond Meat has granted exclusive rights to USMH to sell its products in Japan. USMH President and CEO Motohiro Fujita believe that this partnership will perfectly innovate and disrupt the grocery industry in Japan and provide state-of-the-art products to its consumers.
Full story: The Spoon
