Global News and Digital
Insights for the Food and Grocery Industry

Amazon rolls out the Store Analytics tool for suppliers to track consumer preferences

Amazon is all about the latest tech solutions to increase customer engagement and personalisation in its physical outlets. The tech giant recently deployed Store Analytics, a tool that would help its suppliers gauge customer interests and preferences in products they supply to Amazon Go and Amazon Fresh. Amazon will gather the “aggregated and anonymised insights” from its Dash Cart systems and Just Walkout tech to track how shoppers connect with products and which products they leave and which they don’t add to their carts. These analytics and set of consumer data will guide suppliers about their future promotions and product strategies and link ads with consumer data to tailor them.

Full story: GroceryDive 

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

GroceryGeniuses

All Posts

GroceryGeniuses

Curated News and Digital
Insights for the Food and Grocery Industry

HealthGeniuses
IndustryGeniuses
MetaGeniuses
FashionGeniuses
ConsumerGeniuses

GroceryGeniuses

The global food and grocery retail industry is expected to surpass $17T by 2027, expanding at an annual rate of 5%. During this time, digitisation is set to transform the entire food value chain from farm to fork. Our weekly newsletter covers innovations and disruptions in food and grocery industry.

GroceryGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support industry leaders as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.