Global News and Digital
Insights for the Food and Grocery Industry

Aldi Belgium adds QR codes to the packaging of its milk brand, Milsa, to access digital flyer

Aldi Belgium has started a unique and sustainable initiative to increase the accessibility of its digital advertising magazine to replace the paper version. Aldi’s promotional flyers would be made visible to consumers upon scanning QR codes found on the cartons of Milsa, its own-brand milk. The codes would allow the shopper to access the digital version of the Aldi magazine directly. The research institute iVOX conducted a study on behalf of Aldi and revealed that advertising magazines aid in maintaining purchasing power.

Full story: ESMMAGAZINE 

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

GroceryGeniuses

All Posts

GroceryGeniuses

Curated News and Digital
Insights for the Food and Grocery Industry

HealthGeniuses
IndustryGeniuses
MetaGeniuses
FashionGeniuses
ConsumerGeniuses

GroceryGeniuses

The global food and grocery retail industry is expected to surpass $17T by 2027, expanding at an annual rate of 5%. During this time, digitisation is set to transform the entire food value chain from farm to fork. Our weekly newsletter covers innovations and disruptions in food and grocery industry.

GroceryGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support industry leaders as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.