New research from SymphonyAI Retail CPG reveals that stores using AI-powered assortments can experience a 1% to 2% increase in incremental sales. By analysing data from 60 million global households and over 630 million shopper baskets, the study found that creating assortments based on customer needs can enhance loyalty and retain valuable shoppers. Smaller stores with limited shelf space and smaller footprints benefited the most from customised offerings, experiencing annual sales growth of nearly 2%. Specific categories, such as frozen meals, baby food, oral care, healthy foods, and sweet snacks, showed notable incremental gains from AI-powered customisation. AI-based solutions and advanced analytics enable retailers to optimise product assortments and develop a competitive advantage in a rapidly evolving retail landscape. SymphonyAI Retail CPG offers such solutions and recently expanded its capabilities through the acquisition of tech platform 1010data.

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