Afresh, a grocery technology provider, expands its platform across over 2,200 Albertsons meat and seafood departments after a successful pilot. This move signifies retailers’ growing emphasis on fresh-food offerings to stand out amidst online competition. Afresh’s platform utilises innovative technology to optimise inventory management, reduce waste, and enhance the quality of perishable goods. By integrating data-driven solutions, it enables retailers like Albertsons to curate exceptional fresh-food assortments. The expansion of Afresh’s platform underscores the industry’s recognition of technology’s pivotal role in transforming traditional grocery operations, enabling them to adapt and excel in a competitive marketplace, ultimately enhancing customer satisfaction and driving differentiation from online channels.

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