Acosta Group forecasts a disruptive retail landscape in 2024, projecting five pivotal trends. Retailers aim to drive growth through creative strategies while preserving margins. Seamlessness in retail experiences gains momentum, emphasising innovative tech integration. The role of AI intensifies, optimising operations and personalising shopper interactions. Clean-label products emerge, aligning with consumer concerns for healthier choices. Additionally, heightened competition among retailers, restaurants, and convenience stores reshapes the foodservice sector. Recommendations include strategic promotion planning, tech-oriented shopping convenience, AI implementation for efficiency, embracing clean-label preferences, and enhancing in-store dining experiences while prioritising digital integration for an enriched shopper journey.

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