According to a new report by LiveIntent, retail media ad spending is projected to grow over 25% this year, reaching $51 billion, and is expected to represent nearly 20% of total digital ad investments by 2024.
Grocery e-commerce platform provider Mercatus has partnered with marketing technology company Eagle Eye to offer personalised and targeted digital promotions to its users.
According to a new report by LiveIntent, retail media ad spending is projected to grow over 25% this year, reaching $51 billion, and is expected to represent nearly 20% of total digital ad investments by 2024.
Grocery e-commerce platform provider Mercatus has partnered with marketing technology company Eagle Eye to offer personalised and targeted digital promotions to its users.
The global food and grocery retail industry is expected to surpass $17T by 2027, expanding at an annual rate of 5%. During this time, digitisation is set to transform the entire food value chain from farm to fork. Our weekly newsletter covers innovations and disruptions in food and grocery industry.
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