The Fresh Market will employ Firework’s video commerce platform to establish the United States’ first shoppable video-live commerce (SVLC) retail media network (RMN).
Customers in Wisconsin will have two additional Hy-Vee locations to choose from, with the supermarket chain opening new sites in Janesville and Oregon.
The Fresh Market will employ Firework’s video commerce platform to establish the United States’ first shoppable video-live commerce (SVLC) retail media network (RMN).
Customers in Wisconsin will have two additional Hy-Vee locations to choose from, with the supermarket chain opening new sites in Janesville and Oregon.
The global food and grocery retail industry is expected to surpass $17T by 2027, expanding at an annual rate of 5%. During this time, digitisation is set to transform the entire food value chain from farm to fork. Our weekly newsletter covers innovations and disruptions in food and grocery industry.
GroceryGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support industry leaders as they roll out next generation digital initiatives.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.